For this project, I was tasked with developing a visual identity for the O!Meega brand. The brand's first line of products is a series of alternative oils made from seeds and vegetables that are locally available in Poland. The upcoming product announcement is for beetroot leaven, and additional products are expected to follow.
The visual identity project involved creating signs, selecting colors, designing illustrations, label design and social media assets. The goal was to establish a unique and recognizable brand image that reflected the brand's core values and the alternative nature of their products.
I carefully selected a color palette that reflected the natural ingredients used in the O!Meega products, with a focus on earthy tones and bright, vibrant colors. Illustrations were created to add an element of playfulness to the brand image while emphasizing the use of natural ingredients.
The label design was created to showcase the unique features of each product while maintaining a consistent brand image across the product line.
