Play Store and App Store Screen Design
In this project, I designed 5 screenshots for Driversnote to be shown in the app store listing. It required to balance creativity with strategy and to think carefully about how to communicate the app's key features and benefits to potential users.
To get started, I conducted research on the app's target audience and analyzed competitors' app store listings to identify best practices and opportunities for differentiation. Based on this research, I created several mock-ups of the screenshots, experimenting with different color schemes, typography, imagery, and messaging to find the most effective combination.
Once I had settled on the final designs, I optimized the screenshots for the app store platform, ensuring that they met all of the technical requirements and would be easy for users to view and understand.
Instagram Posts Design
Another task was to design Instagram posts to promote the app and engage with users. Two of the posts that I designed were static, while one of them was a motion graphic, as I recognized that users are more engaged with videos and animation nowadays.
To begin the project, I researched the latest Instagram trends and analyzed the feeds of competitors and successful brands to get inspiration. Based on this research, I developed a creative concept for each post that would effectively communicate the benefits of the Driversnote app in a visually engaging way.
For the two static posts, I carefully selected imagery and typography that would grab the attention of users and convey the key features of the app. I also played around with color schemes and layouts to create a cohesive and eye-catching aesthetic for the Instagram feed.
For the motion graphic post, I used After Effects to bring the concept to life, crafting each frame with the intent of capturing the attention of users and communicating the benefits of the app. I made sure that the motion graphic flowed smoothly and conveyed the intended message, while also complementing the visual style of the static posts.
